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Consumers come across anywhere from 4000 to 10,000 ads every day. This overabundance of marketing messages has resulted in consumers sparing hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the noise and can fuel customer engagement, generate leads, and build trust.

According to HubSpot, 47% of consumers look at 3 -5 pieces of content before making a purchase. Therefore, it’s safe to say that content marketing activities are designed to supplement and support other marketing activities. It can help you connect with your audience with relevant information and can move them through the sales funnel.

Search engine optimization is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important if not vital.

Organic SEO (Search Engine Optimization) is a way of optimizing a website to achieve natural search engine rankings with one or more key phrases. Organic SEO rankings are displayed on left hand side of the Google Search Result page.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

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