Instagram Marketing Strategy 2022

It’s always a good idea to be ready for the future. Regardless of your business or organization, Instagram is one of the best new ways to get your message out there. It’s free and even easier than Facebook, Youtube, or Twitter (although you’ll also need them). This post will give tips on building an effective Instagram marketing strategy for 2022 and beyond! It seems obvious that you should work on building a strong following by including most of the key hashtags in your posts. But don’t forget about other proven methods too! These ways will give you an edge in any competitive industry, from targeted ads to contests.

1. Post to Reddit Every Day

The advantages of Reddit reach far and wide. You can be a part of the community by posting your Instagram account on the platform’s thriving subreddit, r/Instagram. At the same time, you’ll expose your content to a group of people who are already interested in what you’re sharing. If you can capture their interest, they will likely follow you! After all, it’s free and only takes a minute!

2. Post Some Ads

Don’t worry about spending too much or getting too complicated with your Instagram marketing strategy for 2022! Social media ads are an easy way to get your posts seen by more people and tailor them to specific interests. Unlike Facebook’s self-serve ads, Instagram offers a wide range of responsive options without investing much time. That can be your great option for staying ahead of your competitors – it only takes one minute to post an ad, and you can run as many as you want.

3. Create a Contest

This method grants your followers the opportunity to win something valuable to them! At the same time, you’re incentivizing them to visit your account more often and follow you closely. You could even run this contest daily, giving the winner free tickets or other prizes they would be willing to share on their timeline!

4. Targeted Ads

All these benefits are worth it if you don’t have to spend a lot of money on advertising. Luckily, Instagram’s targeted ads have been created specifically for businesses! These ads not only give you access to a wide demographic but also allow you to target your existing clients. This way, they’ll be easier to find and engage with on your posts. All this at an incredibly low cost!

5. Use of Geo-tagged Ads

Want to take your Instagram marketing strategy 2022 to the next level? Consider using geo-tagged ads! It allows your ads to reach a targeted audience, making it easier for you to promote and sell products. All you have to do is find the right location, and the rest is easy! By 2022, you’ll be able to create an even more informative and reliable campaign.

6. Use of Hashtags

Sharing hashtags on your posts will increase the odds that other users will find them! You’ll reach a wider audience through geo-tagged or targeted ads. For example, if you’re selling a product online, Instagram ads will reach more customers!

7. Use of “Quests” and Challenges

Social media marketing is growing incredibly, so you need to adapt too! Instagram is a great source of inspiration and creativity for new businesses. So, why not use social media to engage your audience in on-site competitions and challenges? 

8. Interaction with Users

If your followers are active with their comments or likes on your posts, they’re more likely to follow you back. And the more active they are, the more interested they will be in your marketing strategy in 2022! So, if you want them to give you more time, it’s a good idea to interact with them on Instagram.

9. Instagram Live Content

It might be an interesting way to connect with users. If you’re one of the few companies that know how to use Instagram live content and promote the product, you can make great money! It’s a win-win situation for everyone. And your customers will like it, and your business will grow.

10. Promote Your Instagram Posts on Other Social Media Platforms

As you’re using Instagram to promote your business, you should consider promoting your posts across other social networks. This way, you’ll reach a wider audience and gain more followers, and they will be more likely to follow you back, which allows for the growth of your business!

11. Use of Holidays

Since Instagram was launched in 2010, we have seen the rise of very special days! Social media marketers are already taking advantage of these holidays to get their posts shared with an increased number of users. The best thing about this is that you don’t need to pay a fortune or do anything complicated!

12. Use of Special Days

If you want to strengthen your Instagram marketing strategy in 2022, consider using special days to activate your followers and fans. The most popular days on Instagram are certain holidays, such as Christmas and the 4th of July. These days, everyone is looking for the perfect gifts for the occasion! That’s where you come in! You can give them your products and make some profit simultaneously!

13. Increased Engagement Rate with Multiple Posts

The more you post, the higher the engagement rate. It means that Instagram users are more likely to like and comment on your posts. At the same time, this will give you a better chance of becoming an influencer! Creating great content for clients and consumers is easy, with many followers and fans.

14. Use of Instagram Videos

Video content is growing more and more popular nowadays. Suppose you don’t have a video editing background and cannot create your own. In that case, a good alternative is to use the various tools already available on the social media platform. Instagram also offers a solution that allows you to take a video directly from your phone and post it on Instagram as a stock photo.


Being aware of future trends and knowing what to do with them will give your marketing strategy a lot of strength. Now, you can choose if the competition is just an obstacle or if it can be an opportunity for your business to be even more successful by using Instagram marketing! Also, read our articles on:

Instagram Marketing for Hotels

How to Build a successful Instagram marketing strategy

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