How does website design impact SEO?

how does website design impact seo

Have you ever been curious as to how website design impacts SEO? Then this article is for you! Here at Website Design Tips. We take a look into the intricacies of search engine optimization. It lets you know why you should always be aware of how your site is designed. You’ll have to stay tuned for more information on this post!

What do you mean by website design?

A website’s design is how it looks, feels, and works. Websites are designed to be engaging and easy to use. A web designer will focus on key areas such as navigation, content, layout and typography. All those areas might make their visitors stay longer on the site. There are many things to consider when designing a website. These include performance issues, analytics tools, social media integration and security concerns. When web designer creates a new website, they follow well-known design patterns. This works to help keep the site consistently applied across all platforms.

What are the types of website designs?

There are different ways to design a website; one is called “flat design”, and the other is “skeuomorphic”.

Flat Design:

One method of website design uses flat Design. The flat design aims to be more modern and unique. This Design uses fewer images, less colour, and less elaborate content. Instead, it focuses on clean lines, large imagery and plenty of white space. Flat designs use a limited colour scheme, generally just two or three colours. Flat designs are mainly used by designers who want to showcase their work in a way that feels fresh, simple & clean. This style of web design is to create easier navigation for users. At the same time, removing clutter and unnecessary elements from the site’s interface.

Skeuomorphic Design:

The other type of website design is called skeuomorphic. Skeuomorphic web design focuses on the actual picture of a real-life object or thing. For example, the calendar app on Apple’s devices is based on a paper calendar. Website developers use visual metaphors to connect their products and real objects. For example, a company may use wooden textures on their website because they want users to think of them as an old-fashioned company with traditional values. This web design style is to “guide users through information” and “get user feedback”.

How does website design impact SEO?

Website design is a science. You know this, and it’s also a profession that many take quite seriously. But that doesn’t mean your website has to look like a poorly made caricature, and you want it to do the opposite if you want it ranked well by Google.

In the following article, we will explore how website design impacts SEO. It lets you know what you can do to create your search engine-friendly design and how your company can free up time, and it also resources by outsourcing its marketing needs completely.

Your website’s impact on search engine optimization is tremendous, and it’s a place for prospective clients to find your company online.
But is it important?

Surely, having a series of pages of text with links to each page would be better than nothing, right? Well, no. Not if you want to be ranked well by Google.

Good web design impacts SEO and your overall business in the following ways:

1. Your website can be loaded away in a hidden corner of the Internet.

You don’t have to tell the world even if your website is primarily for business. Google doesn’t particularly like it when there is too much self-promotion on your site, which is an important factor.

2. You can optimize your website for search engines, but not human beings.

There’s a big difference between optimizing your website for search engines and creating an online experience that attracts visitors. The best way to think about this is that Google crawls your site and reads every word. Use “sees” every image. When potential customers visit your site, they need to see something different. They need to be drawn into your content. It should come primarily through visual appeal. Suppose you have amazing visual pages. Then what will happen is people will share them with their friends. The social networks will read them. And people will link back to your page. That creates backlinks, or “link juice”. It improves your search engine ranking and organic traffic.

3. Your website can be too heavily focused on keywords.

Your website’s page titles are the largest factor in how Google ranks your website. This is true when you search by a specific keyword phrase or just one word — like “rock.” And then, suppose your customer is searching for a specific item you sell. At that time, the page title of your website can influence those results. That’s because Google automatically reads to the bottom of the page and looks for keywords in the titles and headers of each page on your site. The good news is that it works in both directions. Google can read the bottom of your pages. It can look at every word on them to determine how they are written and if there are keywords that one can express better in other ways. You can modify them!

4. Your website can be too optimized for speed.

As a visitor, you want your website to load quickly. Pages with lots of white space and excellent typography are more likely to come under Google. Furthermore, your website will load much faster. It will work if it does not depend on JavaScript and is also good business. If a potential client lands on your website, it takes 20 seconds to load, and they will go elsewhere. You want to be fast as a website designer, no matter what industry you are in!

5. Your website can be too easy (or hard) to read

Google will not rank and index your content if it can’t understand it. The best way to test this is to visit your site and read each page. Suppose everything makes sense and there are no typos. Then you’re doing pretty good. You can visit Google’s guidelines to know where you need to improve. On what they consider to be good content. You can also look at how other websites achieve search engine optimization and see what they do right.

6. Your website can be too old

Especially for business websites, your website needs to be up-to-date with the latest design trends. Otherwise, it is not going to perform well by Google. Search engines prefer websites that have images and up-to-date copy on them. Something that may require some time but will pay off in the end.


Designing a website is important in creating an effective and competitive website. The Internet is constantly developing with new technologies and innovations, and changes search algorithms. Many factors are taken into consideration when it comes to accomplishing this task. Appropriate use of creative elements like images, keywords, and placement of title tags come under this. This particular post describes how website design impacts SEO as such.

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